A Luxury Finance Business, Rebuilt as a Multi-Agent Operation
MillionPlus is a UK luxury asset finance broker. We rebuilt the business as an AI-native, multi-agent operation: every channel, every interaction, every piece of content flows through one AI orchestrator with Attio CRM as the source of truth.
Scaling a High-Touch Luxury Business Across Every Channel
MillionPlus serves high-net-worth clients across luxury asset finance, where every interaction matters and the volume keeps growing:
Enquiries arriving across web, WhatsApp, Instagram, voice, and email — each in isolation, no shared context
A 20-year network of relationships sitting in one person's head — invisible to the wider team
Content production (articles, social snippets, video scripts, email campaigns) absorbing serious time every week
Lead qualification dependent on the founder personally — the bottleneck on growth
"These challenges required a comprehensive, strategic approach to deliver exceptional results."
One Central AI Brain, Many Specialised Agents
We rebuilt MillionPlus as a multi-agent orchestrator. A central AI brain coordinates specialised agents for each channel — website, WhatsApp, voice, Instagram, Slack, YouTube, email — so every conversation carries full context regardless of where it started. Attio CRM is the single source of truth: every enquiry, contact, deal, and follow-up syncs in and out. A content engine generates articles, social snippets, and video scripts on demand. It is an AI-native business, not a business with AI bolted on.
BUILT WITH
KEY FEATURES
An Agentic Operation, Not Just a Better Website
Every channel, every interaction, every piece of content flows through one intelligent system:
Channels Unified
Web, WhatsApp, voice, Instagram, Slack, YouTube, email and an internal AI assistant — all routing through one orchestrator with shared context
Single Source of Truth
Attio CRM owns every enquiry, contact, deal and conversation thread — synced bi-directionally with every channel and agent
Content Engine
Articles, social snippets, email campaigns and video scripts generated on demand from the central brain. Image and video generation extending the pipeline next
Marketplace Live
70+ pages and 31,000+ live luxury asset listings synced daily, with the full agentic web stack baked in for AI search visibility
"Delivering measurable impact across every metric."
Let's create something exceptional together
Whether you need enterprise transformation or rapid AI-powered development, let's discuss how we can deliver exceptional results.
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