Al Arabiya
Led international team of 20 to modernize leading news brand during COVID-19, creating personalized experience from ground up
Leading Through Crisis
Al Arabiya needed to modernize their digital presence during unprecedented global events while coordinating an international team remotely.
Lead diverse international team of 20 across multiple time zones
Deliver complete platform redesign during COVID-19 pandemic
Align digital presence with comprehensive rebranding efforts
Meet evolving news consumption habits and user expectations
"These challenges required a comprehensive, strategic approach to deliver exceptional results."
Global Excellence Under Pressure
Led a diverse international team of 20 specialists including UX/UI designers, web/mobile developers, testers, and content managers—coordinating with in-house teams and external IBM resources while adapting to remote work constraints.
Assembled and led international team across disciplines and time zones
Adapted swiftly to 100% remote delivery during pandemic
Created personalized and customizable news experience
Redesigned platform from ground up for all digital touchpoints
Successfully launched a modern, user-centric digital presence for Al Arabiya, earning praise from stakeholders and enhancing brand loyalty among viewers worldwide.
BUILT WITH
KEY FEATURES
Crisis Leadership, World-Class Results
Demonstrated exceptional leadership during challenging times while delivering a transformative news platform that set new standards.
International Leadership
Successfully led diverse team of 20 across multiple time zones during pandemic constraints
Performance Gains
Achieved significant improvements in page load speeds for enhanced user experience
Remote Excellence
Adapted to COVID-19 and delivered 100% remotely without compromising quality
Stakeholder Praise
Earned high satisfaction from team and stakeholders for exceptional results
"Delivering measurable impact across every metric."
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