AI handles 'where's my order' calls and chats automatically. Instant tracking updates, return processing, refund requests. Zero human intervention.
Order status inquiries consume 40-60% of customer service time. Simple questions: 'Where's my order?' 'When will it arrive?' 'I want to return this.' Support teams are glorified tracking-number readers. It's repetitive, boring, and expensive.
Technical architecture overview
AI agent integrates with order management system. Customer calls or chats. AI looks up order by phone number or order ID. Provides real-time tracking updates. Handles returns by generating return labels. Processes refund requests within policy rules. Escalates exceptions to humans.
Core components of the system
ElevenLabs + OpenAI
Handle inquiries via phone and website chat
Shopify / WooCommerce / Custom API
Real-time order data, tracking numbers, status
ShipStation / EasyPost / Carrier APIs
Get real-time tracking data from carriers
ReturnGO / Custom
Generate return labels, process refunds
Twilio
Send tracking links and return labels via text
What makes this solution powerful
Customer provides order number or phone number. AI pulls up order instantly, provides tracking status, estimated delivery, and carrier details.
AI checks for shipping delays or issues. If order is late, AI automatically offers solutions: expedited shipping, refund, or discount on next order.
Customer says 'I want to return this.' AI verifies return window, generates prepaid label, emails/texts it, and creates return in system. 2-minute process.
Within policy rules (30 days, unused, etc), AI processes refunds automatically. Outside policy, escalates to human with recommendation and context.
Step-by-step deployment process
Week 1: Integrate with order management system and shipping APIs. Map order statuses and return policies. Train AI on common inquiries and edge cases.
Week 2: Build return label generation and refund workflows. Set up SMS notifications. Test with sample orders across all statuses.
Week 3: Beta launch on website chat first (lower risk than phone). Monitor accuracy. Add phone support. Full launch with monitoring.
Metrics from actual implementations
Time Saved
After-Hours Captured
Payback Period
Learn from our experience
Don't: Launch without clear return/refund policies programmed. AI needs explicit rules, not 'use judgment'.
Don't: Ignore edge cases like split shipments or partial refunds. Account for these or escalate to humans.
Don't: Skip SMS notifications for tracking updates. Customers want instant info, not 'check your email'.
Don't: Process high-value refunds ($500+) without human approval. Build in dollar thresholds for auto-approval.
It depends on your policy. If policy is clear ('damaged items get full refund + return label'), AI can handle it. For ambiguous situations or high-value claims, AI collects info (photos, description) and escalates to human.
AI checks order status. If not yet shipped, it can modify address or add items (depending on your system capabilities). If already shipped, it offers cancellation/return or contacts fulfillment to intercept.
Configurable verification: order number + email, phone number + last 4 of credit card, or account login. For high-value actions (refunds over $X), can require additional verification or human approval.
Yes. Integrates with international carrier APIs. Understands customs hold status. Provides realistic ETAs based on location and customs processing times. Can escalate complex customs issues to human agent.
Full integration available with Zendesk, Gorgias, Freshdesk, etc. Every AI interaction creates ticket record. Seamless handoff to human agents when needed. Customer history preserved across AI and human interactions.
Get custom implementation in 2-3 weeks. $15K-30K. Proven ROI.
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